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VERSION:2.0
PRODID:Charles Econ Dev Calendar Creator
METHOD:PUBLISH
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DTSTAMP:20260219T184036
DTSTART:20260106T110000
DTEND:20260106T120000
SUMMARY:SBDC: Storytelling that Sells: How to Win Customers' Hearts (and Wallets)
DESCRIPTION:<p><strong>Contact</strong>: Diane McFarland</p><p><strong>Program Format</strong>: Online Meeting (Live)</p><p><strong>Training Topics</strong>: Marketing/Sales, Social Media</p><p><strong>Description:</strong><br>Facts tell, but stories sell…and today’s most impactful storytellers are blending creativity with the smart use of AI to amplify their message. This session explores how to turn your mission, values, and customer wins into compelling narratives that build trust, deepen connection, and inspire action. You’ll learn how AI can help you uncover story angles hidden in your data, transform testimonials into rich, engaging narratives, and draft or refine messaging more quickly without losing your authentic voice. We’ll also discuss how AI can personalize stories for different audiences and channels, and how a single strong narrative can be repurposed across blogs, emails, social media, and even ad campaigns. Perfect for business owners who want to elevate their marketing beyond promotions and discounts and use AI as a storytelling accelerator… not a story replacer. Presenter, Kat Hozik,Business Development Associate Devaney &amp; Associates, Inc</p><p><strong>Instructions</strong>: A log-on link will be included in the confirmation email once you register.</p>
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Contact</strong>: Diane McFarland</p><p><strong>Program Format</strong>: Online Meeting (Live)</p><p><strong>Training Topics</strong>: Marketing/Sales, Social Media</p><p><strong>Description:</strong><br>Facts tell, but stories sell…and today’s most impactful storytellers are blending creativity with the smart use of AI to amplify their message. This session explores how to turn your mission, values, and customer wins into compelling narratives that build trust, deepen connection, and inspire action. You’ll learn how AI can help you uncover story angles hidden in your data, transform testimonials into rich, engaging narratives, and draft or refine messaging more quickly without losing your authentic voice. We’ll also discuss how AI can personalize stories for different audiences and channels, and how a single strong narrative can be repurposed across blogs, emails, social media, and even ad campaigns. Perfect for business owners who want to elevate their marketing beyond promotions and discounts and use AI as a storytelling accelerator… not a story replacer. Presenter, Kat Hozik,Business Development Associate Devaney &amp; Associates, Inc</p><p><strong>Instructions</strong>: A log-on link will be included in the confirmation email once you register.</p>
LOCATION:Online Meeting (Live)\, 
CLASS:PUBLIC
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